Types Of Content Formats - Reels, Shorts, YouTube Videos, Long and
Short Articles, Ghost Articles, Reviews, Infographics and Many Such Formats
with In-depth Examples
Introduction to Content Formats
In Todays Generation of Enormous Content Formats and Tools Available to meet the exact creative demand, it becomes obvious to organise, Strategize our Brand approach towards content production. Content has become something which is being used by brands to Target and Represents itself to its audience in all possible manners. Brembo - a "Braking Mechanism Manufacturing Company for Bikes", recently shifted to Digital Marketing showing the importance of the Digital era.- Also, the need to have Adequate Resources with excellent skilled Team results in the Personalised Content Creation that every brand is always looking forward to, for example - Most Companies today want to Produce Content on these Platforms and excel in their presentation to their consumer base which is very sensitive. Platforms Include-
Brands would also look at multiple possibilities to reach out to potential customers with options of -
- Email Marketing
- Influencer Marketing
- Collaboration
- Creative Marketing
- Paid Advertising
- SEO, SMM and more such Options.
Let us now Explore Some - Content Formats with Examples
Start with stream-lining the content into simple and yet broader aspects starting in the below categories:-
- Text Format Content
- Video Format Content
- Image Format Content
- Audio Format Content
- Content For Specially Abled Readers and Listeners
Let us Discuss Each one with Current Industry Examples and try to understand it.
Text Format Content - These include the below-mentioned styles:
- Infographics - Infographics can be of many times which can vary from Chronological Content to Content with Timeline, We also see Lists of Products, Companies or Product Development over the years, How To, and Data in Various Forms like( Charts, Graphs), Listicles, Anatomical, Flowcharts, Design Formatting. Infographics can meet multiple purposes and are time-saving as well as can be stored for instant reference. Click Here to see a few samples.
- Blogs, Short-Medium-Long articles, Script Writing for YouTube Videos, Social Media Content, FAQs, SEO Optimised Content, Research and Subjective Content, Content based on Marketing, Email Marketing Content Scripts, Research Thesis, Journals, Guides, E-Books, Testimonials & Reviews, Newsletters, White Papers, Google Stories and almost everything with text formatting comes under this category.
Video Format Content - Youtube Shorts, YouTube Short-Medium-Long Videos, Snapchat Videos, LinkedIn Videos, Instagram Reels, Instagram Long Videos, Pinterest Videos, and Twitter Videos.
Here, it's important to understand that Content Segmentation must be a
priority because Unplanned Content is bad for Both Readers as well as content
Producers. Visit
Hubspot
to understand this in a better way.
Image Format Content - Well this part is we get most creative with the idea of having Content Formats and Types put into action. Images are a great part of almost everything whether it is a Blog or an Instagram Grid. The Photography World rules and run on this format of Content, Peter Mckinnon is one of the most looked Professional individuals. He has made a unique presence in the category of Photography as well as the Image + Video format of content. Many people are inspired by his work and he has also been awarded a lot of Prestigious Awards for the same. Check out his Youtube Channel for inspiration.
Audio Format Content - This Includes Chromes Extensions and Plugins for various web developers to enable the feature of Speech to Text, this would help listeners have a great experience on a website. We can also include Audio Books, Podcasts, Interviews, Monologues, Soliloquies,
Content For Specially Abled Readers and Listeners -
Having Content on your website which focuses on every reader as a Potential
Reader is something we miss from a lot of platforms.
Alt Text is something which can help Specially Abled readers find what they
are looking for. It is sad to see that most contents produced these days on
the internet does focus on all kinds of audiences available to content
Producers, hence I would recommend considering these aspects and providing
content for same.
Why Should we diversify Content? Reasons for Multiple Content Formats \ Why is an InHouse Content Team Important and How to Build one?
Credits and Original Video Owner =
Video Supply
It is important to understand that " Putting all Eggs in One Basket" is an
inappropriate Strategy, a brand or Organisation must expand and invest in
"In-house" because it helps in
- Organic SEO
- Cost Effective and Helps Produce Quality Content with the Highest Benchmarks of Market Standards
- Educate, Employ, Collab, and Assist your Audience with the Right Content Strategy
- Personalised Content Production for the best impact on Brand Community Emotions
- Branding can be tweaked as per the need of the hour - Experimenting with Trends
- A diversified Audience Helps Upscale Product Sales and Also helps in Opening New Markets Worldwide with Word of Mouth and personal experience with the Brand.
- Quality Output Control and Monitoring
- Ease of Editing, Assigning, Publishing and Organisation of the inhouse Production Team.
Conclusion
While we focus on producing Content in a variety of formats, keep the
following things in mind before pressing that "Publish" Button, it includes
-
- Re-Reading the Content for any Mistakes (Editors Approval)
- SEO - The Content meets the Demand of the Users Intent
- Quality is up to Competition standards (Bare minimum standards)
- Each Platform and Brand Co-relate to the Content Produced (Approval From Chief Marketing Officer)
- Ask the Colleagues to suggest - Early Edits (Beta Readers)
- Re-check all the Optimisation and at last "Publish".
It is important to do the above steps as the algorithm of some platforms
does not allow "Editing" or is often believed to impact content if edited
after publishing.
Ultimately, I wish you all the best with your Diverse Content
Production.
Please Comment with any Queries regarding the above ideas. I will be more
than happy to assist
Thank You for Reading.
