Types Of Content Formats - Reels, Shorts, YouTube Videos, Long and
Short Articles, Ghost Articles, Reviews, Infographics and Many Such Formats
with In-depth Examples
Introduction to Content Formats
In Todays Generation of Enormous Content Formats and Tools Available to meet
the exact creative demand, it becomes obvious to organise, Strategize our
Brand approach towards content production. Content has become something which
is being used by brands to Target and Represents itself to its audience in all
possible manners.
Brembo
- a "Braking Mechanism Manufacturing Company for Bikes", recently shifted to
Digital Marketing showing the importance of the Digital era.
- Also, the need to have Adequate Resources with excellent skilled Team
results in the Personalised Content Creation that every brand is always
looking forward to, for example - Most Companies today want to Produce Content
on these Platforms and excel in their presentation to their consumer base
which is very sensitive. Platforms Include-
Brands would also look at multiple possibilities to reach out to
potential customers with options of -
- Email Marketing
- Influencer Marketing
- Collaboration
- Creative Marketing
- Paid Advertising
- SEO, SMM and more such Options.
Let us now Explore Some - Content Formats with Examples
Start with stream-lining the content into simple and yet broader aspects
starting in the below categories:-
- Text Format Content
- Video Format Content
- Image Format Content
- Audio Format Content
- Content For Specially Abled Readers and Listeners
Let us Discuss Each one with Current Industry Examples and try to
understand it.
Text Format Content - These include the below-mentioned styles:
-
Infographics - Infographics can be of many times which can vary from
Chronological Content to Content with Timeline, We also see Lists of
Products, Companies or Product Development over the years, How To,
and Data in Various Forms like( Charts, Graphs), Listicles, Anatomical,
Flowcharts, Design Formatting. Infographics can meet multiple purposes and
are time-saving as well as can be stored for instant reference. Click
Here
to see a few samples.
- Blogs, Short-Medium-Long articles, Script Writing for YouTube Videos, Social
Media Content, FAQs,
SEO Optimised Content, Research and Subjective Content, Content based on Marketing, Email
Marketing Content Scripts, Research Thesis, Journals, Guides, E-Books,
Testimonials & Reviews, Newsletters, White Papers,
Google Stories
and almost everything with text formatting comes under this
category.
Video Format Content
-
Youtube Shorts, YouTube Short-Medium-Long Videos, Snapchat Videos,
LinkedIn Videos, Instagram Reels, Instagram Long Videos, Pinterest Videos,
and Twitter Videos.
Here, it's important to understand that Content Segmentation must be a
priority because Unplanned Content is bad for Both Readers as well as content
Producers. Visit
Hubspot
to understand this in a better way.
Image Format Content - Well this part is we get most creative with the idea of having
Content Formats and Types put into action. Images are a great part of almost
everything whether it is a Blog or an Instagram Grid. The Photography World
rules and run on this format of Content,
Peter Mckinnon is one of the most looked Professional individuals. He has made a
unique presence in the category of Photography as well as the Image + Video
format of content. Many people are inspired by his work and he has also been
awarded a lot of Prestigious Awards for the same. Check out his Youtube
Channel for inspiration.
Audio Format Content -
This Includes Chromes Extensions and Plugins for various web developers to
enable the feature of Speech to Text, this would help listeners have a great
experience on a website. We can also include
Audio Books,
Podcasts, Interviews,
Monologues,
Soliloquies,
Content For Specially Abled Readers and Listeners -
Having Content on your website which focuses on every reader as a Potential
Reader is something we miss from a lot of platforms.
Alt Text is something which can help Specially Abled readers find what they
are looking for. It is sad to see that most contents produced these days on
the internet does focus on all kinds of audiences available to content
Producers, hence I would recommend considering these aspects and providing
content for same.
Why Should we diversify Content? Reasons for Multiple Content Formats \ Why
is an InHouse Content Team Important and How to Build one?
It is important to understand that " Putting all Eggs in One Basket" is an
inappropriate Strategy, a brand or Organisation must expand and invest in
"In-house" because it helps in
-
Organic SEO
-
Cost Effective and Helps Produce Quality Content with the Highest
Benchmarks of Market Standards
-
Educate, Employ, Collab, and Assist your Audience with the Right Content
Strategy
-
Personalised Content Production for the best impact on Brand Community
Emotions
-
Branding can be tweaked as per the need of the hour - Experimenting with
Trends
-
A diversified Audience Helps Upscale Product Sales and Also helps in
Opening New Markets Worldwide with Word of Mouth and personal experience
with the Brand.
- Quality Output Control and Monitoring
-
Ease of Editing, Assigning, Publishing and Organisation of the inhouse
Production Team.
Conclusion
While we focus on producing Content in a variety of formats, keep the
following things in mind before pressing that "Publish" Button, it includes
-
- Re-Reading the Content for any Mistakes (Editors Approval)
- SEO - The Content meets the Demand of the Users Intent
- Quality is up to Competition standards (Bare minimum standards)
-
Each Platform and Brand Co-relate to the Content Produced (Approval From
Chief Marketing Officer)
- Ask the Colleagues to suggest - Early Edits (Beta Readers)
- Re-check all the Optimisation and at last "Publish".
It is important to do the above steps as the algorithm of some platforms
does not allow "Editing" or is often believed to impact content if edited
after publishing.
Ultimately, I wish you all the best with your Diverse Content
Production.
Please Comment with any Queries regarding the above ideas. I will be more
than happy to assist
Thank You for Reading.